3 Ways to Survive Instagram’s Followers Algorithm Update

A lot of individuals and businesses have been struggling a lot in gaining followers for their Instagram accounts. Instagram is no longer solely a social networking site. Instead, it has become a hub of marketers, influencers, and businesses intending to promote themselves. No doubt, Instagram is the best platform to reach out to your massive audience, but gaining fame there requires much effort. Earlier, people used Instagram to connect with their friends. Now, this platform is primarily for searching for any brand and following the same. If you intend to increase the number of followers in your Instagram account, there are two ways to follow- organic and paid. Before commencing your Instagram marketing journey, make sure you read our top-notch guide that shares the secret of gaining more followers in just seven steps. Read on further to know more. 1. Engaging content is a must. The first step towards attaining more followers is ensuring that your content is as attractive as it can be. You need to focus on gaining your audience's engagement, and there are various ways to do that. Some of them are here: • Make sure you are uploading more video content rather than just written material. According to several surveys, the content with videos and images has a more significant probability of grabbing attention. • You should always curate your social media content that your audience can relate to. For this, you would have to first learn about your target audience and what they expect from you. • Usage of the right and good quality hashtags can help you grab your audience's attention and subsequent followers. 1. Post scheduling Now that you have accumulated engaging content for your audience, you can move on with post scheduling. Whether you want your plan to be weekly or monthly, the decision relies on you! All that matters is the time when you are posting it. There isn't a specific time for posting content since it varies depending on the industry you are serving. 1. Make a compiled list of relatable accounts. After finalizing your posting schedule, you can now prepare a list of all the companies working similar to your field. For example, if you have a fashion brand, try listing many fashion bloggers with the same target audience as yours. While comparing those brands with yours, you need to notice the frequency of their posts, which posts are getting significant likes, and how they engage their audience. 1. Follow your competitors' audience. Once you have maintained a whole list of similar accounts, start checking their followers' list. Make sure you are following their followers. It is because those people will be your target audience since they have an interest in a field similar to yours. We recommend you to go slow and steady since following more than 100 people per day can suspend your Instagram account. 1. Comment and like your competitors' followers posts Getting followers is all about connecting and engaging with as many people as you can. Thus, you should start liking and commenting on the posts of your competitors' followers. With this activity, they would start noticing you, and also, they might check out your Instagram account. If everything goes well, and just in case they find your account interesting, they will surely start following you too. It is among the simplest ways to get you more followers for your Instagram account. 1. Be a part of engagement groups. There are many engagement groups on Instagram where the participants intend to support each other by exchanging likes and comments. For example, if any group member posts something new, the other members would surely like, follow, and comment on the same. The bigger the group, the better would be your chances to gain more followers. The best part is that their response is spontaneous. They will like and comment the moment you upload your posts. It is one of the most sorted ways to gain more Instagram followers with no issues. 1. Maintain consistency Consistency is the key to getting more and more followers. All you need to do is follow the steps mentioned above regularly. You need to do it with patience. Gaining an organic audience takes time, and thus, you'll have to continue your practices until you start getting results. Following these tips would help you end up with more followers without spending even a single penny. Conclusion An organic increase in your followers would not only save your money but also get you a high-quality audience. Such an audience can transform from a potential lead to a client. Stay ready to invest your time in these activities to gain favorable results.

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On March 28, Instagram users woke up to a barrage of posts that asked them to turn on notifications for accounts they follow. The clamor was due to a huge update that’s coming to the photo-sharing app — a change that puts small businesses at risk for losing customers.

Instagram recently announced that it is changing its algorithm to resemble that of Facebook’s: users’ feeds will no longer display content chronologically. Instead, the posts they see first will be the ones that the app thinks they are interested in. This will include everything from popular posts to posts that are based on users’ prior engagement, such as likes, comments and profiles they have frequently visited. Although Instagram has yet to announce an official launch date for the algorithm update, marketers and businesses were quick to react. And rightly so. After the update, posts from less popular accounts will likely get buried in users’ timelines. For small businesses, this will most likely result not only a drop in engagement, but also in customers and sales. 

There is a bright side to the update, however. To stay competitive, businesses with the most targeted followers and highest-quality content will be the ones to stand out from the pack.

Strategically, the new Instagram will level the playing field, said Emmelie De La Cruz, a branding and social media consultant at The Branding Muse and author of “Make Yourself Marketable.”

“All those accounts with purchased followers, low-quality content and the ability to post every 30 minutes will not have an advantage with the new algorithmic feed,” De La Cruz said. “It is going to separate the fakes with purchased followers and trash content from those with great and truly engaging content.”

But is asking followers to turn on notifications for business accounts really the way to go? Such a move actually had the opposite effect, with many users expressing their grief and annoyance over the call to action, primarily because they were bombarded with its ubiquity.

“The solution to the Instagram update is not [getting followers to turn on] post notifications,” De La Cruz said. “It’s getting ahead of the game with smart strategies.” 

To help businesses adjust to the new Instagram, De La Cruz offered the following three tips on surviving its update:

Make an extra push to increase engagement now.

The easiest way is to increase exposure and optimize engagement. This means you need to get more eyes on your profile and do it at the right time.

De La Cruz suggests using a tool like Iconosquare to identify the best times for you to post for your brand and increase exposure. Another tool we came across is Bettr, a scheduling and analytics app for Instagram. Bettr offers advanced capabilities like automatically posting at scheduled times and insights to reveal top engaged followers, unfollowers, follower ratios and more.

Other ways to strategically boost engagement include giveaways, collaborations, features and advertising, De La Cruz said.

Businesses should also make regular use of calls to action, such as asking followers to double tap, comment and tag friends on posts. Similarly, to increase followers and engagement on Instagram, businesses should also leverage other marketing channels — such as Snapchat, Facebook and Pinterest — with calls to action.

2. Use hashtags

If there’s anything that has stayed the same with Instagram, it’s hashtags. Hashtags will continue to be a way to help Instagram users discover new content, so use that to your advantage, De La Cruz said. Alternate between 10 to 15 hashtags that are relevant to your brand to put your content in front of the right people.

In addition to your own brand and industry hashtags, monitor trending hashtags to see if any of the applicable and relevant hashtags are popular, which will give you the opportunity to become part of the real-time online conversation. 

3. Use your email list

Email marketing is the most effective way to market your business, and that includes your social media accounts. If you haven’t been using Instagram to grow your email list, now is the time to start driving traffic back to other channels. Your email list is the only database that you control, and you can use it at your own pace to market and promote yourself and your business.

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