Instagram is succeeding among the race of so many social networking platforms and hence has become a promising landmark for creating a social presence, adding positive traffic to the main pages, converting leads into real clients, and above all to attract the right audience quantitatively.
It can be a case that your presence over social networking especially Instagram is not much appealing then you can start learning the ways by which you can add the strategies like ways of earning organic followers in a real sense. Your opportunities increase when the number of your followers increases but you need to ensure to add crispiness and uniqueness in your content so that users enjoy them.
The organic presence is important and one can only understand it by being more inclined towards it while craving and trying for having more outreach in Instagram. The trend of paying to increase the likes and followers is on the hike but you cannot rely on them in long run. Instagram’s algorithm gets updated from time to time and such fake followers are removed from the account directly.
It is already known that organic reach on this platform may win a real engaging audience that can be your potential customer, regular page visitors, and above all branding of your products and services or the one endorsed by you! You need to work upon building your presence over Instagram in the right way to get maximum followers by following some simple tricks and tips:
Boost and heighten your account on Instagram
You must be wondering the ways by which you can enhance your followers’ list and in this queue, the foremost step is by optimizing your account completely. You need to consider the bio on Instagram as the homepage of your brand. In the absence of proper bio or fruitful captions on an image, a relatable user name, and above all a meaningful image your brand will lose the identity and the right selections of the above-mentioned things build the foundation of your online presence. You need to add a link in the bio to divert the traffic that you gain on Instagram to your site. Boosting your account is highly important here.
There may be instances where you fail to locate the place to add a link, in this case, check the similar or competitive pages that is boosting the same keyword on which you are working. Use the appropriate hashtags and get inspiration from related Instagram campaigns.
Adding your bio to the homepage is not sufficient but working together in a vice versa way will work wonders. IG links on the landing page are growing popular as they give way to some meaningful content in the brand’s feed. The link is added in the bio also gives a direct passage to the audience.
Make sure to choose a name that is relevant to your brand and is easy to search. In case if your brand name is not small then try to use the abbreviation or some short form as it is more appealing. Avoid using any digits or special characters in the username and try to use a similar name that you have for your other social handles.
Content should be posted regularly
The biggest mistake committed by most of the users while working hard for fetching followers is by posting content at an irregular time interval. In case if you managed to earn some organic followers on your own then it will be painful to realize that they have no reason left to follow you now.
To avoid this pain, you should post in a fixed schedule, and to enhance your brand try to give multiple posts in a day but not more than five times as it may create spam. During the research, it was found that approx 200 million users use Instagram regularly and if you want to have a wider interface then you have to posts several times every day. You need to check the top time to schedule the post by checking the posts in multiple industries or even you can follow the research done on our part:
Working on a fixed schedule will aware of your brand to your followers. There are ways by which you can schedule your post. It has been mentioned in the next point.
Scheduling the posts beforehand
The algorithms of Instagram have changed shortly and allow your content to be more visibility and posting it at right time will give you more exposure and extra engagement for sure.
There is no limit to the activities that can be done by your brand to work on visibility and scheduling your content is the leading feature. You can easily process the scheduling part. When you schedule your content over Instagram, you make it easy for your team to help and advise n the campaigns as they are already planned. There is no space for any mistakes and improvements are always there. You can take the aid of the Instagram post schedule tool to add more efficiency. It will be a smart move to plan your content to reach your organic customers by providing a regular flow of content through the newly built scheduling tool. You can also pass this work to agencies who find the viral post for you and after analyzing your account properly provides the engaging post in advance.
Look for the associate partners to double advertise your content
Once you have realized the importance of your audience after trying to increase your followers, you should know the ways to keep them. Your organic followers are your potential buyer or advertisers. The most advisable way to stay in contact with your potential client or existing client is by staying present in different ways. It is a tough job to be present on other’s profile while maintaining your presence on your own Instagram handle. You need to arrange for user-generated content that can hit the potential client’s feed. One of the simple ways to reach a larger audience is through contests over Instagram. You can ask the participant to repost the content with the same hashtags and your brand name. You can also ask them to be innovative by working on their UGC. Working with big names or with handles that have a great reach is also a wonderful idea. It generally attracts a large audience. You can ask them to share the post or the information shared by you in your post by them. Do not post things that are baseless and meaningless. It will be defaming to prove stupid in front of your audience. Look for attractive collaborations or some business plans where you can work with the renowned brand to increase your reach.
Fake followers are equally useless as the term fake
Organic and inorganic are different just like hell and heaven and inorganic followers may seem to be an easy go and purchasing them will look easier than working hard for followers but using the inorganic ones may kill the perks of organic followers.
The drawbacks of using fake followers are endless like:
- Duping new followers- some users start following your account after seeing tons of followers on your account but later when they see no engagement on your content they feel deceived. In short, you are playing with the creditability of your brand. This trick will result in a huge loss. If you want to build a promising relationship with your followers then you need to maintain the trust factor forever.
- Invest to earn- buying inorganic followers through BOT or other ways may look easier but they won’t bring traffic to your account. On the other hand, the real followers who are following your id as it interests them are likely to bring some monetary benefits in the upcoming future.
- From a lot to nothing- you may buy 10,000 fake followers but soon you will see them disappearing from the account whenever Instagram will update with any new algorithms. These fake accounts will never participate in any contest launched by you, neither will they like or post on your comment, sharing seems to be the non-existing option here! Let your account be an active one forever with the real ones only then to be a graveyard with so many.
Real people not only react to your posts but also endorse them in several ways. The fact that someone is responding or liking their engagement is the best part for which your followers crave for! For instance, many celebrities answers or likes each comment of his/her followers. This not only makes the followers happy but also a reason to stay in the account forever.
Exhibit your Instagram handle everywhere
A good product may remain in dark in the absence of good advertisement and similarly, a good brand may remain in the dark if the account is handled improperly. You need to know the ways to bring your social handle in limelight. Before trying any tips and tricks enlist your website and other handles with Instagram. Working on awareness and work on online presence is the ideal way to be noticed. You need to aware people about the presence of your account to pocket more followers. The simplest way is by adding media buttons of social handles over your website and even in the blogs that you share. In this way, while promoting your blog you can promote your social handles too. You can also promote your Instagram handle through other social handles and leveraging it via other mediums to your followers is a good way to proceed. Pleading for the following request is not a good idea rather offering content through which people get inspired to the extent that starts following you on their own. You can try new features of Instagram like Instagram Reels, IGTV, and Stories, etc, and for making unique and interesting content to add your followers.
Followers preferred content
This is the simplest way to gain followers by learning what exactly will interest your followers. You can learn it through some experimental content or by following the content on a similar niche posted by some popular handle of the same genre. Testing is really important here. Don’t ignore any fact whether it is caption, filter, content, or the hashtags as they can make a huge difference. Make yourself familiar with all the updates of Instagram so that you never fail to work on uploading trending stuff. Try to buy some efficient Instagram analytic tool that does all this work as you may tend to miss the professional benchmark. It will make it easy to analyze the similar various Instagram handle across the world. Analyze as much as you can with the updated filters, content, hashtags, and more to deliver the best to attract the audience and in case if you are not sure about how to approach, the easiest step will be to keep an eye on your competitors. By no means are we directing here to copy your competitor blindly but the only intention is to check on those posts posted by them which are fetching maximum engagement. It can prove a great help in long run. By using some tools you can check what exactly is working wonders for some growing brands of your stream.
Communication opens several gates
Communication works wonder when you want the world to know about your social presence. Through a recent survey, it was seen that audience gets to engage in live content more than the recorded videos. Posts only with captions are the last ones to hit the engagement position among the three. It’s a good idea to hit the first set of audiences with some trending hashtags and touching content. People these days are more dependent on social handles whether trying to share details about any product or helping people to motivate or advice, including life and style tips, awareness about new products, enjoying trending hashtags, etc. You need to be more vocal through Instagram to win the audience.
If you want engagement then you need to be more attentive to your audience by commenting back on their every comment. It will help you to preserve your old clients in long run and to build new clients by building a relationship with them. Almost 4/5th of customers buy a product or visit a place after checking their social value and reviews and your attention on this ground will convert customers easily. The conversion rate accelerates the followers’ list. Always respond to your clients and do everything to build a healthy relationship with them.
Hunt for hashtags that help in conversion
Hashtags work wonders if used correctly on Instagram. It has expanded the search tool and alike all marketer you too must be willing to utilize it to expand your market. It helps you to gain new followers and preserve the existing ones. The best way to select the hashtag is to opt for the unpopular one. Like hashtags, friendship has endless posts associated with it and it is not easy to get popular with the same one. Your post will be lost somewhere You should check those hashtag that can interest your audience. If you manage to build a connection then you will get several followers easily. Build your unique hashtag to attract your targeted audience. Make them aware of your rand and you will be all in action. Just try to understand the function of the Instagram algorithm and hashtag feature and get into the race.
Keeping your audience happy over Instagram
If you maintain the basic mantra of happiness among your followers then you are intended to keep your existing followers contended and this satisfaction and happiness will attract more followers easily. A lot has been shared over here to draw the attention of the targeted audience, try to use them in the best possible way to get the best out of it, and let your brand touch the horizon of popularity. In a simple tone, just don’t be a follower and follow anything blindly, create your image. You will see many famous handles do this from time to time and get success to bring happiness to the face of their audience. Treat your audience as your buddy and give them content on your wall in a similar way. It can be a meme, a funny video, or re-sharing work of any follower. It gives them the feeling of being recognized.
Now it is completely your call how you plan to proceed to increase the number of followers over Instagram. Hope these tips work for you!