A lot of individuals and businesses have been struggling a lot in gaining followers for their Instagram accounts. Instagram is no longer solely a social networking site. Instead, it has become a hub of marketers, influencers, and businesses intending to promote themselves. No doubt, Instagram is the best platform to reach out to your massive audience, but gaining fame there requires much effort. Earlier, people used Instagram to connect with their friends. Now, this platform is primarily for searching for any brand and following the same. 

If you intend to increase the number of followers in your Instagram account, there are two ways to follow- organic and paid. Before commencing your Instagram marketing journey, make sure you read our top-notch guide that shares the secret of gaining more followers in just seven steps. Read on further to know more.

Engaging content on Instagram is a must

The first step towards attaining more followers is ensuring that your content is as attractive as it can be. You need to focus on gaining your audience’s engagement, and there are various ways to do that. Some of them are here: 

• Make sure you are uploading more video content rather than just written material. According to several surveys, the content with videos and images has a more significant probability of grabbing attention. 
• You should always curate your social media content that your audience can relate to. For this, you would have to first learn about your target audience and what they expect from you.
• Usage of the right and good quality hashtags can help you grab your audience’s attention and subsequent followers. 

Post scheduling 

Now that you have accumulated engaging content for your audience, you can move on with post scheduling. Whether you want your plan to be weekly or monthly, the decision relies on you! All that matters is the time when you are posting it. There isn’t a specific time for posting content since it varies depending on the industry you are serving. 

Make a compiled list of relatable accounts.

After finalizing your posting schedule, you can now prepare a list of all the companies working similar to your field. For example, if you have a fashion brand, try listing many fashion bloggers with the same target audience as yours. While comparing those brands with yours, you need to notice the frequency of their posts, which posts are getting significant likes, and how they engage their audience. 

Follow your competitors’ audience. 

Once you have maintained a whole list of similar accounts, start checking their followers’ list. Make sure you are following their followers. It is because those people will be your target audience since they have an interest in a field similar to yours. We recommend you to go slow and steady since following more than 100 people per day can suspend your Instagram account. 

Comment and like your competitors’ followers posts

Getting followers is all about connecting and engaging with as many people as you can. Thus, you should start liking and commenting on the posts of your competitors’ followers. With this activity, they would start noticing you, and also, they might check out your Instagram account. If everything goes well, and just in case they find your account interesting, they will surely start following you too. It is among the simplest ways to get you more followers for your Instagram account. 

Be a part of engagement groups. 

There are many engagement groups on Instagram where the participants intend to support each other by exchanging likes and comments. For example, if any group member posts something new, the other members would surely like, follow, and comment on the same. The bigger the group, the better would be your chances to gain more followers. The best part is that their response is spontaneous. They will like and comment the moment you upload your posts. It is one of the most sorted ways to gain more Instagram followers with no issues. 

Maintain consistency

Consistency is the key to getting more and more followers. All you need to do is follow the steps mentioned above regularly. You need to do it with patience. Gaining an organic audience takes time, and thus, you’ll have to continue your practices until you start getting results. Following these tips would help you end up with more followers without spending even a single penny. 

Conclusion 

An organic increase in your followers would not only save your money but also get you a high-quality audience. Such an audience can transform from a potential lead to a client. Stay ready to invest your time in these activities to gain favorable results.