A lot of individuals and businesses have been struggling a lot in gaining followers for their Instagram accounts. Instagram is no longer solely a social networking site. Instead, it has become a hub of marketers, influencers, and businesses intending to promote themselves. No doubt, Instagram is the best platform to reach out to your massive audience, but gaining fame there requires much effort. Earlier, people used Instagram to connect with their friends. Now, this platform is primarily for searching for any brand and following the same. 

If you intend to increase the number of followers in your Instagram account, there are two ways to follow- organic and paid. Before commencing your Instagram marketing journey, make sure you read our top-notch guide that shares the secret of gaining more followers in just seven steps. Read on further to know more.

Engaging content on Instagram is a must

The importance of creating engaging content on Instagram cannot be overstated. Increasing your follower count necessitates ensuring that your content is highly appealing to your audience. There are several effective strategies you can employ to encourage audience engagement. Consider the following tips:

Incorporate more video content: Research has shown that posts with videos and images tend to attract more attention. Therefore, it is advisable to prioritize uploading video content over relying solely on written material.

Curate content that resonates with your audience: Take the time to understand your target audience and their expectations. By gaining insight into their interests, preferences, and needs, you can create content that they can relate to. This approach will significantly increase the likelihood of capturing their attention and fostering engagement.

The utilization of relevant and high-quality hashtags is an effective means of capturing your audience’s attention and acquiring new followers.
It is imperative to ensure that the selected hashtags are both relevant to the content at hand and aligned with the interests of the target audience. Additionally, prioritize using high-quality hashtags that are popular and widely used within your niche.

By implementing these strategies, you can enhance your Instagram presence, attract more followers, and cultivate a highly engaged community.

Post scheduling 

Now that you have accumulated engaging content for your audience, you can move on with post scheduling. Whether you want your plan to be weekly or monthly, the decision relies on you! All that matters is the time when you are posting it. There isn’t a specific time for posting content since it varies depending on the industry you are serving. 

Make a compiled list of relatable accounts.

After finalizing your posting schedule, you can now prepare a list of all the companies working similar to your field. For example, if you have a fashion brand, try listing many fashion bloggers with the same target audience as yours. While comparing those brands with yours, you need to notice the frequency of their posts, which posts are getting significant likes, and how they engage their audience. 

Follow your competitors’ audience. 

Once you have maintained a whole list of similar accounts, start checking their followers’ list. Make sure you are following their followers. It is because those people will be your target audience since they have an interest in a field similar to yours. We recommend you to go slow and steady since following more than 100 people per day can suspend your Instagram account. 

Comment and like your competitors’ followers posts

Getting followers is all about connecting and engaging with as many people as you can. Thus, you should start liking and commenting on the posts of your competitors’ followers. With this activity, they would start noticing you, and also, they might check out your Instagram account. If everything goes well, and just in case they find your account interesting, they will surely start following you too. It is among the simplest ways to get you more followers for your Instagram account. 

Be a part of engagement groups. 

There are many engagement groups on Instagram where the participants intend to support each other by exchanging likes and comments. For example, if any group member posts something new, the other members would surely like, follow, and comment on the same. The bigger the group, the better would be your chances to gain more followers. The best part is that their response is spontaneous. They will like and comment the moment you upload your posts. It is one of the most sorted ways to gain more Instagram followers with no issues. 

Maintain consistency

Consistency is the key to getting more and more followers. All you need to do is follow the steps mentioned above regularly. You need to do it with patience. Gaining an organic audience takes time, and thus, you’ll have to continue your practices until you start getting results. Following these tips would help you end up with more followers without spending even a single penny. 

Conclusion 

An organic increase in your followers would not only save your money but also get you a high-quality audience. Such an audience can transform from a potential lead to a client. Stay ready to invest your time in these activities to gain favorable results.