Social Networking platforms are an integral part of today’s world. Each of us is attracted to social media platforms to share our precious moments with our near and dear ones. Many social media platforms are available in the market, but the most popular social media platform is Instagram. The unique features of Instagram and the excellent user experience make it superior to others. Gaining followers is a tough challenge on Instagram. However, the more demanding task is to manage and interact with the followers. Here we will some of the effective hacks to manage and engage with the followers as an influencer on Instagram.
11 Unique Techniques to Manage Existing Followers on Instagram
1 Have an Idea about your Followers
Having a rough idea about your followers is an effective strategy for managing and engaging with them. Research about the age group and likes of your followers. It will assist you in developing a blueprint for future content. Since social media rotate around engagement with the followers, having information about the users is a great way to manage the audience effectively.
2 Post Content that is Engaging for your Followers
Now that you have a good idea about the likes of the users following your Instagram handle, the following strategy to manage your audience is to post content related to them. The more you post content related to the users’ likes, the better your engagement with the audience would be. It is a popular strategy followed by influencers from across the globe with millions of followers on Instagram.
3 Response to Comments and DMs
Responding to the comments and DMs of the followers is one of the finest forms of engagement between the followers and influencers. Though it is not possible to respond to all comments and DMs, try to respond to some good comments and DMs from users. It is an excellent technique to keep your audiences happy and engaged with your content.
4 Pin some of the Top Comments on your Stories
Followers often like to get a shout-out from the influencers. Pinning the top comments of a post on your stories can significantly enhance the quality of engagement between the influencers and followers. Many influencers follow the strategy of pinning stories on their Instagram handles to improve the quality of attention with their audiences. It is a unique yet proven strategy to manage followers on Instagram.
5 Implement the Saved Replies Feature
Instagram is very user-friendly and updated in terms of its features. There is a feature on Instagram called Saved Replies. The feature is mainly for replying to similar types of comments. Influencers often use the saved replies features to respond to the queries from the audiences. It is an easy way to interact and engage with the platform’s influencers’ audiences.
6 Restrict the Trolls and Spams on your Instagram Handles
There are ample positive aspects of social media platforms. One of the social media’s most deadly and depressing aspects is the users’ trolls and spam. The trolls and spam can create a negative image of the user. So, as a user or influencer, it is essential to manage and restrict such trolls and spam on Social media. Deleting the negative comments, reporting the users spreading negativity, etc., are some standard techniques to deal with trolls and spam.
7 Optimizing the Instagram Handles for Business Purposes
If you are planning to run a business, Instagram is one of the best platforms to get an initial boost in terms of marketing and recognition. However, it would be best to optimize your Instagram handle so that users can get ideal quality service from your handles. Also, answering users’ queries quickly, organizing loyalty programs for the customers, etc., are some great strategies to cater hassle-free and smooth experiences to the audiences.
8 Use Hootsuite’s Inbox for Managing the Comments and DMs from Followers
Hootsuite’s Inbox is a great tool used by the influencers to manage the comments, DMs, and queries from the followers. You can use Hootsuite’s Inbox to sort various comments and DMs and reply to them accordingly. The tool truly simplifies engaging and managing the audience and followers.
9 Keep a Note on the Analytics and Plan Posts Accordingly
Analytics assists the users and influencers get an idea about the likes and engagement of the posts with the audiences. It is always advisable to note the analytics related to the content and posts. It assists the influencers a lot in planning future posts. Various factors are involved in the analytics of social media posts like demographics of the followers, the number of accounts searching your Instagram handle, engagement of followers with the posts, etc. Thus, analyzing the analytics before posting content is an effective strategy.
10 Have an Idea about Whom and When to Follow
Following a user or an influencer on Instagram is not a bad thing. But as a social media influencer, it is necessary to know whom to follow and when to follow. Following too many Instagram handles can create a negative effect on the minds of the users. There should be a proper balance between whom and when you are following. It is one of the golden rules that most influencers have millions of followers on Instagram.
11 Use Highlights Feature to Engage with new Audiences and Followers.
Highlights are one of the most popular features of Instagram. The feature allows the users to keep the stories forever for their audiences. Keeping engaging and lively content as highlights for the audiences is an excellent way of engagement as they feel interacting with the influencers via those highlights. The new audiences get an idea about the content or posts the influencers share with the help of these highlights.
These are the top 11 strategies influencers and users should follow to interact and engage with the audience ideally without any hassles.