Probably the most vital part of any business with a social profile, Instagram likes are currency to be a verified user on the platform. But how does one achieve this feat? What methods to employ to get a lot of likes and followers on your Instagram profile?
Well, this article will answer any questions regarding getting more likes on Instagram with the most simple and basic methods from the playbook. Famed for deception as per many users on the app, the Instagram algorithm works its way by prioritizing the user’s interests. It focuses on the user’s feed history and information regarding the posts they view. Their ‘Explore’ page is often curated with a feed that establishes their likes, dislikes, and the trending Reels they prefer and even suggests new content in the ‘Home’ feed.
Why Get More Likes on Instagram?
While also increasing a user’s social presence, getting more likes on Instagram is quite helpful for businesses as it provides them with a larger audience apart from their own, introducing new followers/customers. This also benefits the industry in creating new products to launch. The goal should be to show the authenticity of a user by delivering the best content they can offer. The larger the audience, the more significant the increase in followers. If many people view your content like it, it is bound to be more visible to the rest of your followers. The same applies to low engagement on your Instagram posts.
Another factor that amounts to a large number of likes in the Instagram algorithm is the speed of collecting likes immediately after posting. This is vital for the posts that aim to be among the “top posts” for a hashtag. This is the case when a user wants to gain maximum exposure. The hashtag is helpful for users to be amongst the top recommended when searched.
How To Get More Likes?
- Use hashtags
Hashtags are the key to making yourself known in the world of Instagram. When a user uses a hashtag on their post or story, it will appear on the page of that hashtag. This is helpful for those who follow hashtags allowing discovery from a different audience which can invite more followers. But remember, less is more.
While adding the maximum number of hashtags may seem like a good idea, this may not be that useful for the algorithm or the users themselves. Make sure to limit the hashtags for your posts to under ten. This allows you to focus on the keywords that will highlight your posts and profile.
- Tag suitable users
Be it collaborators, acquaintances, or even your favourite idols, tagging the right people that influence you allows your followers to have more insight into yourself and your authenticity. This also invites new followers from other fanbases. When you tag anyone on your posts, this advertently expands your social circle. Besides giving insight into your life, tagging other users increases your connection with your followers.
- Caption your posts in an intriguing manner
The captions are like an anecdote related to the post. While a photo or video should suffice for interesting content, having an equally intriguing caption is helpful. This can range from sharing your thoughts, feelings, or personal experiences to the post.
The caption should be framed to allow your followers to relate or interact with you as a user. This promotes more likes and comments from them. But keep in mind their preferences as well. While extended captions may be meaningful, they may sometimes be a drag for the audience.
Caption according to the theme of your post. If promoting a product, you can be descriptive, but the same can’t be said when sharing your vacation photos. Your captions should provide context to the image you communicate and engage the viewers.
- Tag the location of your post
This is useful when you’re travelling or trying a new restaurant. Geotagged posts include your posts when people search for a particular location. This has become a trend for most restaurants to promote their brand. It also shows users other posts under the exact location, including tourist destinations, activities, and other hotspots.
For the followers, geotagging your location keeps them updated on your whereabouts while being inclusive to them as part of a community. This gives a boost to your likes as well. This will also invite new followers who search for the location you pop up in.
- Go ‘Explore’
The Explore page harvests one’s likes, interests, and similar content based on preferences. This page is where one’s likes can break the roof. If you find your post on the Explore page, you’ve hit the jackpot of Instagram likes and comments.
The Explore page offers users paid ads and a free, more accessible method. When you focus on your target audience and produce more like-based content, you will end up on the Explore page in one way. This is a renowned space for brands, businesses, influencers, and many others.
- Post at Peak traffic
This is useful when you want your content to reach your followers when they’re most active on Instagram. This may vary based on the type of content you post, your target audience, and your consistency as an Instagram user. Analyze when your followers are the most interactive with your posts and when your posts generate the most likes and post accordingly. But to start at a specific time, it is observed that 11 am on Wednesdays is the best time to post.
- Instagram Stories are the daily schedule.
Instagram Stories last only 24 hours but allow your followers to feel included in your daily life. These are often used to show the candid face of the users. This is useful when promoting brands, highlighting content for the users, or even answering questions about yourself to your followers. The stories also have an option to be highlighted, so they last more than 24 hours and are displayed on your profile.
- Show off an array of content.
This is the best way to experiment to decide on the theme you want to follow and the type of content you want to generate. Playing with different styles will allow the users to produce new content and engage the audience. This includes mixing up how you want to display your content, be it Stories, videos, or photos. The type of content involves using multiple images, behind-the-scenes, and even memes.
These are just a handful of tricks to help you boost your Instagram profile. These include ways to get more likes on Instagram. Hope this helps!
